SOJOS Eyewear's presence extended beyond the runway. To open the show, guests were invited to put on custom diffraction sunglasses created especially for the night, drawing the room deeper into the shared world of both...

The sunglasses lean into that retro-inspired trend that’s been everywhere lately—think thick, oversized frames and that cool oval shape that gives old-Hollywood-star energy and keeps popping up all over Instagram and TikTok.

Bella Hadid attended the premiere of “Garance” during the Cannes Film Festival 2026 over the weekend, exuding Old Hollywood glamour in a custom satin Prada gown.

Building on the success of its 2025 debut, the updated collection reinforces the brand’s commitment to environmentally responsible design while continuing to deliver trend-driven styles inspired by marine life.

Bachelorette star Jenn Tran soaked up the sun in her hometown of Miami while wearing her SOJOS Eyewear sunglasses. She shared the sunny moment on Instagram, giving followers a glimpse into her effortlessly stylish beach...

Part of the SOJOS Palm Reverie collection, the Melody features hand-applied pearl details, metallic starfish accents and an architectural silhouette created for modern luxury lovers.

The holidays are the perfect time to celebrate the things that bring us joy: beauty, style, comfort, and the simple pleasure of gifting.

Paris Hilton (alongside with her sister, Nicky, and mom, Kathy) looked ready to party.

Swims sported the SOJOS SJ3103 sunglasses, which are part of the brand’s “Coral Bloom” collection of beach-ready shades (though they looked great on the red carpet and stage with Swims too).